http://www.unep.org/NewsCentre/videos/player.asp?w=640&h=480&f=shortfilms/2008-09-15_Endessa
(can't seem to find a way to post this straight to this blog, so you'll have to view it offsite)
Essentially, the moral here is an economic one. Before, the residents saw the waste as useless, and made no effort to clean it up, as the benefits that would come to the community from decreased curbside waste were outweighed by the individual cost of the effort required to do the clean-up. This, of course, hurt everyone by degrading the environmental quality of the community, but not enough for any single person to see clean-up as being in their best interests (tragedy of the commons). However, when this program put a price on the waste, residents immediately began bringing huge bags of the stuff to the centres so that their energy bills would decrease. While this certainly does not change the moral underpinnings of any of the citizens (i.e. it is a "first order change", and the citizens would likely return to their old ways if the economic incentive was ceased), it was nonetheless highly effective.
My question now is, could this program be implemented more widely than it currently is? What barriers would have to be overcome? And, if it *could* be implemented, since it is only a first-order change, *should* it be? I, for one, think it would be a useful thing to have in our community. It would certainly give us all more motivation to recycle (rather than the present situation of no motivation at all except that of guilt) and, for the poor among us, it could help have a significant increase in their amount of monthly disposable income. As well, pragmatically speaking, our planet cannot wait for us to invest the time needed to bring about second-order change, so every little bit helps!
However, the disconnect that exists in this province between the recycling industry and BC Hydro might cause a legislative headache for a project like this, and, as well, at the recent tour of the Metro Waste Recycling Depot for ENSC 301, the supervisor there stated that his operation is actually losing money on nearly all of the recyclable material they send out (and are relying on government subsidies), due to the falling commodity markets. So there may not actually be enough revenue generated to be able to offer this discount here. I also wonder if this recession has affected the Ecoelce program, as the video was posted in September, which means it was likely filmed before the proverbial sh*t hit the fan.
At any rate, the project is a neat economic experiment and is definitely worth further investigating for broader implementation!

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